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Market activity indicates that Stray Kids’ album ‘THIS & THAT’ is projected to surpass 300,000 album equivalent units during the August 7-13, 2026 tracking week. This projection stems from recent trades in the Kalshi market, but official sales figures are not yet confirmed.
Based on recent trading activity in the Kalshi market, Stray Kids’ album ‘THIS & THAT’ is projected to surpass 300,000 album equivalent units during the August 7-13, 2026 tracking week. While no official sales figures have been released, the market signals a strong commercial performance that could set a new milestone for the band.
The projection is derived from six recent trades in the Kalshi market, which specializes in predicting music sales and chart performance. These trades indicate a high confidence among traders that ‘THIS & THAT’ will reach or exceed 300,000 album equivalent units for the specified week.
Official sales data from music industry sources or chart organizations have not yet confirmed these figures. The album was released on August 7, 2026, and early indicators suggest a significant commercial impact, but exact numbers are still pending.
Stray Kids’ management and the album’s label have not publicly commented on the projected sales figures or the market activity, emphasizing that the data is speculative until verified by official sources.
Implications of Projected High Album Sales for Stray Kids
If confirmed, surpassing 300,000 album equivalent units in a week would mark a major commercial achievement for Stray Kids, reinforcing their status as one of the leading K-pop groups globally. It would also reflect the strong fan engagement and effective marketing surrounding ‘THIS & THAT.’
Such a milestone could influence future promotional strategies and industry expectations for the group’s upcoming releases, potentially setting new benchmarks in the K-pop industry for weekly sales.
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Recent Trends in Stray Kids’ Album Performance
Stray Kids has historically demonstrated strong album sales, with previous releases often reaching high first-week numbers. Their last album, released in early 2026, debuted with over 250,000 units in its first week. The group’s popularity continues to grow, driven by international fanbase expansion and successful promotional campaigns.
The current market activity in the Kalshi platform suggests increased confidence in ‘THIS & THAT,’ possibly due to pre-order figures, social media buzz, and early streaming data. However, official sales figures typically lag behind market predictions and are released by chart organizations such as Gaon or Billboard.
“Market predictions are based on trading patterns and are not official sales figures. We await confirmation from industry sources.”
— a representative from Kalshi
Stray Kids 'THIS & THAT' album vinyl
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Unconfirmed Official Sales Data and Market Predictions
It remains unclear whether the projected 300,000+ album equivalent units will be officially confirmed by sales tracking organizations. The current figures are based solely on market trades, which are inherently speculative.
Official sales data for the tracking week has not yet been released, and there is no confirmation from the group’s label or industry charts at this time.
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Upcoming Release Data and Official Sales Confirmation
The next step is the release of official sales figures from industry chart organizations such as Gaon or Billboard, expected within the next few weeks. These will confirm whether the market predictions were accurate.
Additionally, the group’s management may issue statements or promotional updates that could influence public perception and sales trajectories.
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Key Questions
Has ‘THIS & THAT’ officially sold over 300,000 units?
Official sales data has not yet been released. The current projection is based on recent market trades and remains unconfirmed.
What is the significance of surpassing 300,000 units?
Achieving over 300,000 album equivalent units in a week would be a major milestone, indicating strong commercial success and fan engagement for Stray Kids.
How reliable are market predictions like those from Kalshi?
Market predictions are based on trading patterns and can reflect sentiment, but they are not official sales figures. Confirmation from industry sources is necessary for accuracy.
When will official sales figures be available?
Official sales data is typically released within a few weeks after the tracking week, by organizations such as Gaon or Billboard.
Could the projection change before official confirmation?
Yes, market sentiment can fluctuate, and official figures may differ from predictions once released.
Source: kalshi
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